Leverage the referral power of your existing clients – their word carries more weight than yours!
It’s true: people like to hear what independent ‘third’ parties have to say about your product or service – the ‘real’ story – not just what you say yourself.
Your prospects will be looking for evidence that you can ‘deliver the goods’, and perhaps see how you stack up against competitors.
What better way to show this than a testimonial or case study? But it needs to be more specific than just ‘they did a good job and were nice to deal with’.
You don’t have to wait for someone to write something complimentary… I can phone-interview some of your ‘ideal’ clients and dig deep to find the gold they’ve found in your business – that you may not have seen. I’ll find material you won’t get by a ‘Q & A’ session – capturing their deeper motivations and perspective, which is quite different to yours.
Let me craft a testimonial or case study in the client’s own words that attracts more of these ‘ideal clients’ by:
- Strategically highlighting the benefits and value you offer clients in ‘their world’
- Demonstrating your points of difference – things that stand you out from the crowd that clients appreciate most
- Letting your prospects connect with the authentic language of your client and be persuaded ‘naturally’ to come to you