Here’s what some of my clients have to say about my work…
“He gets the technology and builds a bond with clients”
“As a high-end engineering company, we require high-caliber partners to work with. David’s work is awesome – 100% spot on with no corrections needed by me. It’s great that he manages the whole content writing process, and we’ve come to realize the importance of involving him at the early stages of marketing developments.
As an engineer, he has real understanding and knows what he’s talking about. With good research, he gets the technology and builds a bond with clients through interviews to capture their experiences and motivations. He’s able to transpose all that into effective content for the website and other publications. I looked at one of his case studies on a valued client and thought ‘yep that sounds just like him – I can just hear him say that’. We’ve come to trust him as a ‘safe pair of hands’ with our brand.
David produces very readable and ‘sellable’ marketing material to effectively promote our business, and our website has drawn compliments from clients. Our turnover is rising as we continually improve.”
… Paul Jessup, CEO, Metco Engineering, N.Z.
“A brochure that helped project our message better to land 12 projects ahead of sixty competitors.”
“Like other business owners and leaders, I knew what was required to get to our target audience, but didn’t quite know how. We needed an expert communications consultant to help us develop the right tools to achieve the desired results.
We were looking for a writer who could understand our business goals and mirror the expectations of our target clientele to grow our business. We were pleased to find David via Google as the right person for the job, seeing his background as an engineer plus marketing knowledge.
David wrote an attractive brochure and covering letter with which we approached a potential client. It appealed to entrepreneurs and business owners who were non-engineers, attracting robust attention and engagement. Clients and partners from Britain and Africa have made complimentary comments on our marketing material and asked who wrote it.
We have worked with David for several years now, and have growing confidence that he will always deliver. His work is top notch and complements well with our designer. It is professional, clear, and resonates with our clients.”
… Adebola Odu-Onikosi, Managing Director, EnvironQuest Nigeria Ltd
“This is great! This does a great job of expressing some technical knowledge, but also allowing “non-engineers” to relate to the article and understand most of it… I like this one. Thanks David! … Excellent … good to go!”
… Mechanical seal manufacturer, U.S.
“If you are shooting for the stars and want to be the best you can, you need good people around you”
“David is one of them. Quiet, unobtrusive and a killer when it comes to the written word. Whatever you want to say, David will find the words.
He introduced us to the power of case studies through his ‘client survey’:
– How they allow you to connect deeply with your clients
– Get helpful feedback on your performance
– Gain a better understanding of their problems, key issues, and what they are looking for in you
– Demonstrate the reality of what you actually do for them (something we found very humbling)
– Not forgetting; something tangible that can be used in promoting your business
Talk about getting more than we asked for!
His content writing skills took things to another level, adding clarity and highlighting the value of what we do. There was a real synergy in bouncing ideas around with David. We got some major flashes of inspiration with potent phrases expressing our points of difference to stand out in the industry.
When I read through what he put together for our new website, one word described it… ‘Wow’!
A great person to have around when you want to grow your business!”
… Dominique Hawinkels, Founder and Director, JD-Data, N.Z.
“Took me 2 months of searching to find someone with David’s unique skills”
“It originally took me 2 months of searching to find someone with David’s unique and brilliant skills as a marketing writer who really knows engineering. He has a rare depth and quality that I’ve often found lacking in my business dealings.
I cannot say enough about the excellent service we received from him, showing in every stage of projects his willingness to achieve what I wanted and deliver it. The websites and brochures have been high quality, attractive, and presented a professional image of my firm; I got this impression from every one I know. I am very pleased with the end result.”
… Sam Assadi, Altaawun engineering consultancy, Bahrain
“Attracted about 20 times the enquiries”
“The new website has attracted about 20 times the enquiries of the old one in a short time, and brought in some valuable leads. It’s also screened out the wrong sort of people, avoiding wasted time for them and us, plus saved us a lot of time in explanations and answering questions.
David put a lot of effort into figuring out what we’re about and brought things to our attention that we hadn’t thought about. His client interviewing also provided good feedback on the strengths our clients value most, yielding some strong testimonials.
His content writing has drawn compliments from clients and under-pinned sales growth, connecting us with people who wouldn’t otherwise find us.
We’re very happy with what he’s done for us and the resulting value added to our business.”
… Peter Bowerman, Sales Manager, NCS Acoustics Ltd, N.Z.
“Deftly distilled a potentially technical subject into a good story”
Your case study of the JackBord skillfully brought the various threads of the JackBord story together and represented Metco’s pivotal involvement clearly. Further, the story had a good feeling about it, which reflected well upon JackBord and Metco. You deftly distilled a potentially technical subject into a good story. The feedback from the trustees has been entirely positive as has that from others.
… Jack Penman, JackBord Works Ltd
“Transformed a corporate presence into a sales machine that’s brought in 650% more business”
“David has transformed our website from a corporate presence into a sales machine that’s brought in 650% more business – with no more effort on our part to contact clients.
He has improved the quality and professional look of our marketing material, writing with succinct, user-friendly, and attractive language that communicates effectively to our clients, creating new sales opportunities.
He’s also saved me a lot of time writing quality material and researching subject matter. He’s been very prompt to help us when needed.”
… Chris Bishop, Reset Group, N.Z. for U.S. market
“Picked up on my vision and took it to a higher level”
“We were very excited by what David did. The flyers are the result of an effective collaboration where David picked up on my vision and took it to a higher level.
David demonstrated excellent listening skills, and probing techniques when determining the project requirements. He also had an innate knowledge of the technology-based subject, which aided us through the development of the material.
The flyers look great and the messages are succinct, clear, logical and easy to follow.
It’s early days but they have a lot of potential, especially with download from our website.”
… Alistair Munro, Director, Business Communications & Information Systems Ltd, N.Z.
“Largely paid for itself in 2 – 3 months”
“Our website is a cornerstone of our business, something we knew from the beginning was going to take a lot of resources. During the design phase our team was simply tied up with all the technical aspects of the website build and day-to-day business operations.
Not only didn’t we have the time to write the content but more importantly we hadn’t the inspiration to do it appropriately.
David was able to grasp the complexities of our core activity and find the most valuable benefits for our customers, and write content in plain clear language. It was indeed a huge help for us, and has proven to increase our sales.
His work has largely paid for itself in 2 – 3 months. A big thank you David, and we hope you’ll help us with the coming magazine advertising.”
… Samuel-Adrien Balley, France Aviation
“Open to my ideas and often came back with ways to do things better”
“Thank you for your efforts in refreshing the contents of my website David. My business is complex and specialized and I was impressed with your professionalism, patience and persistence.
It was easy to work with you given your consultative and collaborative approach. You were open to my ideas and often came back with ways to do things better.
I am rapt to see my site appearing near the top of the first page of Google – for most of the phrases people would use to find my kind of services”
… Sunit Prakash, Director SunIT Ltd, N.Z.
“Got right to the heart of the issues our customers face”
“Having a technology person write the marketing words is a real advantage because he understands the people we are dealing with and their industry and there’s no misuse of technical terms. It’s also quicker than trying
to coach our marketing department to do it.
At the beginning he coached us well about what the marketing was trying to achieve and what he would do. He took on board our comments and understood what we were trying to achieve and helped us get there.
We dragged the chain at every turn, but David’s pro-active prodding was well timed and appropriate and he turned his part of the work around in good time.
The result was a well-written and targeted brochure text that got right to the heart of the issues our customers face”
… Graham Knights, Kordia, N.Z.
“Understand business holistically and how to turn marketing ideas into effective web content”
“As a website solutions consultant, it’s crucial for me to deliver business results for my clients. My copywriting partner is such an important part of this – my reputation depends on them.
They need to understand business holistically and how to turn marketing ideas into effective web content. They’ve got to be professional, flexible, and well organized, and do whatever it takes to meet client needs. A good personal manner is important too for building positive working relationships.
David fits the bill. I’ve had numerous comments from my clients about how pleased they are with his writing and the business results they’re getting.”
… Chris Milne, Zeald, N.Z.
“3 extra jobs a month”
I employed David to critique my website and he recommended the following:
Text – Changing the headings for more impact and body text for
easier readability plus incorporating words to increase search engine
Meta tags – Different Titles and Descriptions to draw more search engine traffic.
Almost all of my new business was previously word of mouth, but since these changes I have had more new clients finding me online, turning into about 3 extra jobs a month. That’s about 25% extra business which is a great result!
I have recommended Spectra Media to a number of my clients and will continue to do so.”
…David Levin, Bizlinks Developments Ltd, N.Z.
“Content writing has effectively paid for itself in about a week”
“I have had $9000 worth of work already from my new website, so it must be working. Thanks! [content writing has effectively paid for itself in about a week]. I don’t think I actually got any work at all off my old site.
Unique visitors for first month was 266 and 3rd month is 486, so it’s growing which is good [Google ranking between 1st and 5th for several key word phrases]”
… Simon Stent, Home and Vision, N.Z.
“Awesome! Thanks David. We have had some really good feedback from our clients on your blogs. Needless to say we are delighted with your articles – they are adding real value to our business by helping our clients to get the best use from our email services to advance their own businesses”
… Donna Richardson, Mobilizemail
“The big issues in my experience of web industry contractors and virtual teams are unreliability, poaching business, and price fuzziness or surprise hikes. I’ve also had projects jeopardized by cavalier off-the-mark work.
These are things you don’t do – a point of difference. Trust is earned – you have earned it.”
… Wendy Page, Bloomtools
“It was great that you fitted in as a ‘seamless’ part of our web team. We needed someone with professional expertise we could safely entrust our business and clients to.
I appreciated your tactful manner in helping our clients along – patiently persuading them what was best for their business.
The outcome has been increased Google rankings, visitors, and enquiries.”
… David McKay, Calders
“We were extremely happy with the web content writing. I was impressed that you were able to write such interesting and attention grabbing information on our services without prior knowledge of materials handling equipment.
The way you wrote in the same format as our content management system made it easy to load, saving time and trouble.
We have had a great response from the new site and customer compliments. It’s been a very handy marketing tool, saving time compared to other ways. Sitting at the top of Google will also help people find us.”
… Charlotte Hema, Central Forklift Group Ltd