Is your ‘marketing machine’ broken, malfunctioning, or not producing the goods – but still consuming your resources? It probably needs a clean out, reconfiguration, and tune-up.
If you want more business for your engineering or technology company – from your website, social media, brochure, or ads – I can help you with the critical element that makes or breaks it… your message content.
You’re the expert on your products and services, but it’s another thing to connect them to your target market. Let me bridge your communication gap to bring you the business you deserve – as I have for other companies that offer something valuable, care about their clients, and want to grow.
Imagine an engineer, copywriter, and marketer rolled into one
As you’ll know, technical and marketing people often struggle to relate to each other. But what if there was an engineer who understood the technicalities; a marketer who knew the clients’ hot issues; and a copywriter who could bridge the gap… all in one person?
Wouldn’t that make life easier for you, with fewer parties involved and less management effort? More importantly, your sales could easily double. You can read about one client who got 20 times more enquiries off their website and another one who landed 12 projects ahead of sixty competitors.
Break through to your target market and take your business to another level
In the emerging economic environment, money will be tight, so it can be critical to get closer to potential clients to find out their changing needs, win trust by proving value, differentiate your strengths, and help them reach their goals. Cutting your marketing can lose your market presence, but optimizing it will save you money while winning more business.
This is how I can achieve this for you…
Go to the ‘horses mouth’ and find out client needs and motivations
Let me interview a few of your ‘ideal’ clients on the phone to hear their stories and ‘angle’ on things, while digging deep for the ‘gold’ and hidden potential in your company. With this ‘market intelligence’, I can attract more ideal clients and take your business to a new level.
Demonstrate your value with strategic case studies
Not typical case studies with long technical detail of no interest to your prospects. No, these are crafted from interviews in the client’s own words potently demonstrating your company strengths… like word-of-mouth referrals that don’t just reach a few people by personal contact, but a wide online audience!
Turn need into demand with a strategic positioning report
Instead of just targeting ‘purchase-ready’ prospects, we can target prospects much earlier in the buyer’s journey – before anyone else does. By outside-the-square thinking, we can re-frame their key needs and issues to uniquely position you as the obvious solution to go for.
Advanced technical copywriting to make the connection you need
My writing process ‘layers’ multiple elements and ‘covers all the angles’ to connect with your target audience, including:
- Accurate technicalities – relevant and credible
- Empathy and ‘resonance’ – to meet readers right where they’re at, so they feel understood and want to find out more
- Clarity, conciseness, and rhythm – to keep them reading with ease
- ‘Indirect persuasion’ – drawing them naturally to your business without pushy ‘trumpet-blowing’, hype, or exaggeration.